Does your firm have the human resources to answer inquiries from potential clients (henceforth: “leads”) in a timely manner? Many firms lose leads because they fail to respond to them quickly. In light of this, can firms that rely on high-volume lead generation respond to inquiries efficiently and expeditiously?
Enter the promise of real-time automated two-way messaging (emails and texts). Client Clerk, the most robust automated marketing solution, is one of the first platforms to introduce this for law firms.
It may be difficult to grasp how automated messaging would be employed in a real-world example. Thus, below is a hypothetical script. The script contains seven interactions because it’s a basic marketing principle that it takes seven “touches” before someone will act upon a call to action.
Before reading the script, it’s important to note that Client Clerk stands apart from other marketing solutions for law firms. That’s because Client Clerk organizes leads and automatically communicates with them. Furthermore, our legal marketing team executes and manages digital marketing campaigns to help firms acquire new prospects through a landing page tailored to a firm’s niche.
For example, in the case of family law attorneys, our team of lead-generation experts runs social media ads that attract interest. When a prospect clicks an ad, they are taken to a landing page called ‘Custody Kit.’ On the Custody Kit landing page, a prospect can download a free report, “Top 10 Mistakes Parents Make In A Child Custody Dispute.” To receive the download, prospects must enter their email address. The prospect is automatically funneled into Client Clerk, the marketing automation platform that makes CRMs obsolete.
Now that you understand how prospects are generated with Client Clerk, let’s look at how automated communication can work.
(Client Clerk offers members the use of a chatbot on their website and various other channels to increase the likelihood of initiating a conversation with a lead.)
Lead Interaction 1 (Initial Engagement):
Client Clerk Automation: Hey there! We noticed you recently downloaded our report, ‘Top 10 Mistakes Parents Make in a Child Custody Dispute.’ We’re here to help and answer any questions you may have. Feel free to book a consultation with one of our family law attorneys. Just click here to schedule a time that works for you.
Lead Interaction 2 (Lead Responds with Questions):
Lead: Hi! Thanks for reaching out. I have a few questions and would like to understand more about your family law services.
Client Clerk: Absolutely! We’re here to provide all the information you need. What specific questions do you have?
Lead Interaction 3 (Information on Family Law Services):
Client Clerk: Our family law services cover a range of areas, including child custody disputes. Our experienced attorneys can guide you through the legal process and help you make informed decisions. If you have specific questions or need more details, please ask! And don’t forget to click here to schedule a time for a consult that works for you.
Lead Interaction 4 (Offer Free Resource):
Client Clerk: By the way, we have articles that delve deeper into child custody matters. Would you like us to send you the link?
Lead: Yes, please! That would be helpful.
Lead Interaction 5 (Resource Sent and Feedback Sought):
Client Clerk: Great! Here’s the link. Take a look, and if you have any thoughts or further questions, we’d love to hear your feedback.
Lead Interaction 6 (Lead Expresses Interest in Consultation):
Lead: These articles are really helpful. I’m considering seeking legal advice. How do I schedule a consultation?
Client Clerk: Fantastic! We’re thrilled to hear you found the articles helpful. To schedule a consultation, click here and choose a time that suits you. Our attorneys will be ready to discuss your situation and provide guidance.
Lead Interaction 7 (Confirmation and Additional Assistance):
Client Clerk: Wonderful! Your consultation is confirmed for [date and time]. If you have any more questions or need assistance before the meeting, feel free to reach out. We’re here to support you through this process.
Lead: Thank you so much! Looking forward to the consultation.
Client Clerk: You’re welcome. If anything comes up in the meantime, don’t hesitate to get in touch. We’re here for you.
[End of script]
Elevate Lead Follow-Up With Automated Messaging
Imagine your firm is able to have conversations just like this with dozens of prospects, regardless of the time of day. Also, keep in mind that with Client Clerk, leads aren’t just generated from Custody Kit. With Client Clerk, if your firm gets any inquiries from social media messaging apps or email, the leads will be organized and automatically communicated with.
Throw Away Your Calendar
A final note is that when a lead schedules a consultation, Client Clerk automatically schedules it with the attorney’s integrated calendar, eliminating the need for manual entry into an appointment book or external digital calendars.
Experience for yourself how Client Clerk is revolutionizing marketing for law firms.
About Author
Jordan Berman, President of Legal Offers, LLC, and founder of Client Clerk, is a distinguished leader in legal marketing, recognized by INC. Magazine as the head of one of the fastest-growing legal marketing agencies in the country. With a steadfast commitment to honesty, transparency, and responsiveness, Jordan has propelled Legal Offers to national prominence. He has pioneered innovative automation solutions that have generated thousands of cases for law firms, demonstrating the practical impact of his expertise. Jordan is also an esteemed member of the American Bar Association, underscoring his dedication to the legal profession.