Conversion strategy isn’t just for Internet marketing professionals anymore. As legal marketing becomes increasingly competitive, firms must do everything in their power to become or stay relevant. Let’s say your practice or firm specializes in family law. In order to increase your organic (non-paid) position on Google (which controls over 91% of Internet search traffic), your firm’s website has dozens of helpful free resources, including blog posts that are relevant to family law matters such as child custody. The website must offer originally written, authoritative content if you want to maintain your organic search position or even climb higher rankings.
Search engine optimization (SEO) will always be a critical component of attracting an influx of leads. However, what if there were a simpler way to attract leads and convert them more efficiently into booked consultations?
Let’s explore what that would look like.
Client Clerk: The Marketing Automation Platform That Books Consultations While You Sleep
With Client Clerk, a marketing automation platform created by legal marketing professionals for law firms, a firm no longer has to rely solely on spending a fortune on Google to get more clients.
Top 10 Mistakes Parents Make In A Child Custody Battle
Imagine a newly divorced parent with kids or a parent who is imminently headed for a child custody battle. While the parent scrolls through their Facebook feed, they see an intriguing headline and subheadline: “Child Custody Battle?” “Don’t make these mistakes. Download free ebook.”
The parent clicks the ad and is directed to a landing page (a one-page mini website). The landing page headline announces a free download of an ebook, “Top 10 Mistakes Parents Make In A Child Custody Battle.” The landing page says that the free report is sponsored by a family law practice located in the particular geographic area where the parent lives. The parent can click on the firm’s contact information to learn more about the firm and download the free report.
However, to get the free report, the parent must enter their contact information (email address, name, address and phone number).
After downloading the free report, the parent’s information is automatically sent to the law firm’s Client Clerk dashboard. This is how the marketing experts who created Client Clerk will help your firm get more prospective clients. This process makes it easier for law firms to attract more potential clients rather than relying entirely on Google’s esoteric SEO algorithmic whims.
Automated Emails and Texting With Leads
Even if a law firm offers free resources on its website, be it blog posts or an ebook, chances are that once a potential lead accesses the resource, the lead will not be communicated with in real-time. This is especially true if it’s late at night. The failure or inability of firms to respond immediately to an action results is what is known in the marketing industry as “lead leakage.” If a lead is not communicated to within minutes of taking action, the potential client (“lead”) is likely to move on to another firm that will respond to their needs immediately.
With Client Clerk’s automated emails and text messages, law firms no longer have to worry about leads being responded to in a timely manner. The pre-scripted email and text messages available through Client Clerk are customizable, making it easy for law firms to see if potential clients have any questions and gently nudge them to book a consultation.
Meanwhile, the same lead generation system that offers the free child custody ebook Top 10 Mistakes… continues to serve as a mini-free legal resource for potential clients. The prospective client-facing website (called “Custody Kit”) offers dozens of free articles on child custody. (The marketing experts here at Client Clerk have created prospective-client-facing websites for every major legal area.)
As more potential clients download the free report through the landing page, the law firm receives a steady supply of fresh leads. These leads are organized in Client Clerk’s user-friendly dashboard. Moreover, law firms don’t have to worry that they won’t be able to follow up with the volume of incoming leads because Client Clerk’s email and texts are triggered automatically in real-time.
Booking Consultations Without A Secretary
Many firms send only one response to a potential lead after they have taken an action, such as sending an email or filling out a contact form. Because Client Clerk sends numerous automated emails and texts (and offers a chatbot on the law firm’s website), the chances of converting leads into booked consultations increase dramatically.
With Client Clerk, attorneys no longer must rely on manual consultation booking. Client Clerk’s calendar integration provides a seamless and efficient booking experience. Leads can access the attorney’s availability in real-time, choose a convenient slot, and confirm the consultation—all within the same platform. This integration streamlines the booking process and enhances the overall client experience. The lead feels in control of the scheduling process, fostering a sense of convenience and commitment.
Automated Consultation Reminders
When a prospective client books a consultation, the process is not over. Client Clerk recognizes the importance of ongoing communication to ensure that leads show up for their consultations. Automated follow-up emails and reminders are sent through the platform, reducing the likelihood of no-shows and providing leads with the information they need to prepare for the consultation and post-consultation.
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About Author
Jordan Berman, President of Legal Offers, LLC, and founder of Client Clerk, is a distinguished leader in legal marketing, recognized by INC. Magazine as the head of one of the fastest-growing legal marketing agencies in the country. With a steadfast commitment to honesty, transparency, and responsiveness, Jordan has propelled Legal Offers to national prominence. He has pioneered innovative automation solutions that have generated thousands of cases for law firms, demonstrating the practical impact of his expertise. Jordan is also an esteemed member of the American Bar Association, underscoring his dedication to the legal profession.