Marketing Automation for Personal Injury Attorneys For Pennies On The Dollar
What are personal injury attorneys known for when it comes to spreading the word? Audacious billboards. Eye-catching TV commercials. Flashy slogans like, “We’ll fight for every penny you deserve!” Not that there’s anything wrong with that. But what if your budget doesn’t stretch to a giant billboard on the busiest highway in town? Or a […]
Automated Email Marketing For Child Custody Attorneys
As a budding family law attorney, you’re likely trying to manage both your practice and business growth, while also helping clients through challenging times like divorce or child custody battles. Between optimizing local search results, setting up paid campaigns, and staying on top of potential client emails and texts, marketing might feel as daunting as […]
How Immigration Attorneys Can Boost Their Business In An Election Year
With the 2024 election on the horizon, immigration policy is once again a hot topic in the national political discourse. The outcome of the election could significantly impact immigration laws and regulations, potentially creating a surge in the number of immigrants seeking legal assistance. For immigration attorneys, this represents a crucial opportunity to expand their […]
Biggest Reasons Why Startup Law Firms Fail
Congrats! You recently passed the bar. Rather than slaving away as an associate at a law firm, you’ve decided to take the plunge and open your own little practice. But you’ve got two big strikes against you right off the bat. First, you’re starting 100 grand in the hole. No biggie, you can finance law […]
3 Tips For Building A Successful Law Firm
Are you a recent law school graduate with dreams of building a successful law practice? Or perhaps you’re a seasoned attorney beset by stagnation in an oversaturated practice area? Either way, keeping the following tips in mind can help. First, however, let’s assume you have already done basic due diligence, including drafting a business […]
12 Ways Client Clerk Boosts Law Firm Efficiency
Law firms face many efficiency gaps. Take manual data entry, for instance. A secretary answering the phone and talking to a prospective client is a nice personal touch. Human interactions still have their place in this world. But what happens when inquiries are made off-hours via email, social media messages, website chatbots, etc.? It’s inefficient […]
Why Content Creation For Law Firms Matters for ROI
Many law firms rely on paid search and sponsored online ads to stay relevant. But as the saying goes, “you live by the sword, you die by the sword.” Placing nearly all the firm’s eggs in Google’s basket may ultimately backfire. Algorithm changes; increased competition; technical issues with the website, such as slow loading times […]
The Top 10 Must-Haves In A Marketing Platform for Law Firms
There are many paths to the same destination for firms looking to grow their business. But is there a right way to attract a load of leads (potential clients)? After all, the Chinese philosopher Lao Tzu famously said, “The journey of a thousand miles begins with a single step.” In other words, if it’s fresh […]
How Law Firms Can Easily Get Ahead of The Automation Curve To Book More Consultations
Staying ahead of the competition and growing the firm requires innovative approaches to client acquisition and lead nurturing. For some firms, however, the problem is not necessarily getting new leads. (What’s a “lead?” It’s a prospective client.) Rather, it’s converting new leads into consultations. This is primarily because leads either fall through the cracks or […]
The Best Marketing Platform for Law Firms
Legal marketing is a dog-eat-dog world. The legal industry stands out as one of the most aggressive participants in PPC advertising, where firms vie for prime positions on search engine result pages, steeply driving up bid costs. While there’s nothing necessarily wrong with the cut-throat competition of legal marketing, especially if your firm is […]