The Easiest Way For Law Firms To Book More Consultations
Conversion strategy isn’t just for Internet marketing professionals anymore. As legal marketing becomes increasingly competitive, firms must do everything in their power to become or stay relevant. Let’s say your practice or firm specializes in family law. In order to increase your organic (non-paid) position on Google (which controls over 91% of Internet search traffic), […]
Overcoming Pain Points For Law Firms That Need More Clients
Chatbots. Contact forms. Facebook Ads. Google Ads. Phone calls. Emails. So many potential sources of clients (henceforth, “leads”), and so little time to organize where they’re coming from, much less follow up with them. Imagine several holes in a dam. Each hole is like a lead-generation source. If your firm has a high […]
Communication Breakdown: Why Law Firms Lose Prospects To Competitors
Communication lies at the heart of any successful business. Even the most knowledgeable and trial-tested family law attorneys would struggle to stay in business if their communication skills with potential clients were poor. Despite this obvious fact, some firms fail to respond to potential clients (henceforth: “leads”) in a timely manner. Contributing factors to this […]
How To Prioritize Which Leads To Contact First
Having too many new leads (prospective clients) is a good problem, much better than not having enough fresh prospects knocking on your doors, filling out lead contact forms, calling, or reaching out through the chat feature or social media messaging apps. (Are you getting dizzy just thinking about how to acquire all these leads […]
Why Having A CRM Isn’t Enough For Law Firm Growth
It’s not always common practice to give your competitors free advertising. But in this case, we’ll make an exception. Zoho, Clio, Salesforce, Freshsales, Insightly … What do all these customer relationship management (CRM) systems have in common? Yes, they have become indispensable growth tools for firms. However, the answer we’re looking for is that what […]
The Importance of Centralizing Prospective Clients
Can you think of one instance where the word “leakage” conjures something positive? Pipe leakage – nope. Gas leakage – definitely not. Leaky gut – no. And neither is prospective-client leakage, the bane of every firm, both well-established and start-up. The ability to effectively manage prospective clients (henceforth: “leads”) from diverse sources is a […]