The Best Marketing Platform for Law Firms

Legal marketing is a dog-eat-dog world. The legal industry stands out as one of the most aggressive participants in PPC advertising, where firms vie for prime positions on search engine result pages, steeply driving up bid costs. 

 

While there’s nothing necessarily wrong with the cut-throat competition of legal marketing, especially if your firm is one of the top dogs, perhaps there is an easier way to drive growth. 

 

Enter Client Clerk. A new digital marketing platform tailored for law firms, Client Clerk is a welcome SaaS (software as a service) for any size entity looking to elevate their client acquisition strategies.

 

Custom-Built Landing Pages For Law Firms

 

Client Clerk kicks off the client acquisition journey with a custom-built landing page. This potential client (henceforth: “lead”) capture powerhouse provides law firms with a dedicated space to showcase their expertise and services and offers potential clients free resources such as a downloadable ebook, articles, and more. Our team of media buyers and paid search experts launch highly targeted social media ads tailored to your specific niche. 

 

For example, in the family law niche, when potential clients click the ad, they are taken to a website called Custody Kit. The leads enter their email address in exchange for downloading a free report that our team ghostwrites. The report (“The 10 Biggest Mistakes Parents Make In A Child Custody Battle”) is sponsored by a firm specializing in family law (or any area, really). Custody Kit enhances a family law firm’s visibility and captures leads without having to compete against top law firms. These leads are funneled into your firm’s streamlined, highly-organized communication pipeline within Client Clerk. 

 

Client Management via Pipelines (CRM)

 

As mentioned, new leads get funneled into Client Clerk’s client management system. The leads are seamlessly integrated into one single client relationship management (CRM) pipeline. This centralized hub allows firms to track leads at every stage of the client journey and provides a comprehensive view of the firm’s pipeline from initial interest to booked consultations. Client Clerk’s CRM ensures no prospect gets lost in the shuffle. Although there are many CRMs to choose from, Client Clerk stands out because it offers efficient and organized lead management under one platform.CRMs are great, but many firms make the mistake that having one is enough to drive business growth. News flash: It’s not. Mostly because CRMs do not generate new potential clients. 

To be fully transparent, neither does Client Clerk. However, our team of legal marketing experts will execute and manage digital marketing campaigns that will generate new business.

 

Automated Email Campaigns For Law Firms

 

Getting more prospects and knowing how to manage them is vital for growth. One area that some law firms struggle with is maintaining timely and targeted communication. Client Clerk features automated email nurture campaigns to keep leads engaged and informed throughout their journey. Law firms can edit or customize automated emails, which provide prospects with relevant content, updates, and calls to action. Sending regularly scheduled emails is important because it keeps your firm top-of-mind with prospects who may not schedule a consultation until they have received several communications from your firm.

 

Automated SMS Campaigns For Law Firms

 

With Client Clerk, law firms can extend their reach beyond email through automated SMS (text message) nurture campaigns. Like Client Clerk’s automated emails, SMS messages can be customized. Client Clerk’s pre-written scripts use empathy to quickly connect with leads, asking pointed questions via text such as “How can we help?” and “What is your most pressing question?” While some may think that SMS campaigns are invasive, when executed and crafted professionally, they add a personal touch and are more likely to be responded to than other communication channels.

Unified Inbox For Law Firms

 

Client Clerk simplifies communication management with a unified inbox. This feature consolidates all email, SMS replies and social media messenger inquiries in one place, providing a centralized hub for communication. Attorneys can seamlessly navigate and respond to messages, streamlining their communication workflow. Client Clerk’s unified inbox eliminates the need to switch between multiple platforms, saving time and reducing the risk of overlooking important messages and letting leads fall through the cracks.

 

Calendar Integration for Law Firms

 

Some firms struggle with calendar integration. Client Clerk’s calendar integration allows prospects to book consultations seamlessly into the attorney’s calendar. By eliminating the back-and-forth of scheduling, law firms can enhance the efficiency of their consultation process.

 

Client Clerk’s features are not just functionalities but strategic marketing tools designed to elevate every aspect of the client acquisition journey. From capturing leads with a tailored landing page to streamlining communication and consultation bookings, Client Clerk helps firms grow their client base unlike any other platform. 

Conversational AI For Law Firms

Client Clerk communicates with leads using conversational AI. This will benefit small firms with limited human resources to respond individually to every lead. In addition, it will help large firms that have a high volume of leads but are also impeded by time and resources. Client Clerk offers one of the first conversational AI programs for the legal industry. Be ahead of the automation curve and don’t lose prospects to the competition.

 

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