As a budding family law attorney, you’re likely trying to manage both your practice and business growth, while also helping clients through challenging times like divorce or child custody battles. Between optimizing local search results, setting up paid campaigns, and staying on top of potential client emails and texts, marketing might feel as daunting as a root canal. Yet, effective marketing is essential to growing your practice.
That’s where Client Clerk comes to the rescue.
Client Clerk offers powerful automated marketing solutions specifically tailored for family law attorneys, delivering impressive results. With an average 10X ROI, Client Clerk’s system handles lead generation, follow-up, and appointment scheduling, so you can focus on what you do best—helping families.
Each child custody attorney has a personalized landing page: LawFirmName.CustodyKit.com. With over 50 years of collective experience, the Client Clerk legal marketing experts manage a successful paid search campaign for your firm. We will drive Internet traffic for you to an ebook titled Top 10 Mistakes Parents Make in a Custody Battle. Potential clients submit their information to access the guide, converting them into leads that are seamlessly integrated into your Client Clerk account. Then, the automated magic begins.
—> See an example of a child custody attorney landing page here.
Let’s look at a few real-world automated emails that get sent to people who download the ebook that our marketing experts have ghostwritten for you. These emails are sent automatically to prospective clients who download your ebook. The purpose of each email is to provide them with a helpful tip and encourage them to schedule a consultation.
Email #1: Friendly Introduction and Immediate Value
Subject: Here’s your copy of Top 10 Custody Battle Mistakes
Hello [First Name],
Here’s your complimentary copy of Top 10 Mistakes Parents Make In A Child Custody Battle.
Reading this guide could be the second most important thing you do today. Want to maximize your parenting time? Make sure to go through the ebook!
The other most important thing? Schedule a no-obligation child custody consultation with me. I’m here to support you compassionately and will work tirelessly for a fair outcome.
Call [Contact info] to schedule. I’ll answer all your questions during this difficult time.
Sincerely,
[Atty Name]
[Website]
P.S. As a solo practitioner, I can only offer consultations to a limited number of people. Don’t miss out—call [Contact info].
Email #2: Building Knowledge and Trust
Subject: What NOT to do if a child custody hearing officer visits your home
Hi [First Name],
Did you know that a child custody hearing officer might influence your case even more than a judge? After visiting your home and talking with teachers and relatives, the officer’s report could sway a judge’s final ruling.
One mistake we often see? Parents coaching children to speak negatively about the other parent. It almost always backfires. Let me guide you on how to best approach this process.
Curious how to prepare? Call me for a no-obligation consultation at [Contact info].
Here’s to helping you reach your custody goals,
[Atty Name]
[Website]
Email #3: Persuasive Reminder of Expertise
Subject: Will you be awarded sole custody? Or hardly any visiting time?
Hello [First Name],
You’re a dedicated, nurturing parent, and you believe that spending time with your kids is in their best interest. But here’s a reality check: the other parent may hire a skilled attorney who will advocate on their behalf.
Can you represent yourself and get the same outcome? While possible, it’s unlikely. Let me handle the legal nuances so you can focus on your family.
Call [Contact info] for a risk-free, no-obligation consultation.
Best regards,
[Atty Name]
[Website]
Email #4: Clarifying Misconceptions to Prompt Action
Subject: Do you know the two different kinds of custody?
Hi [First Name],
A common question I hear is: “I have joint custody, so why do I only get weekend visits?”
Understanding physical and legal custody is fundamental in family law. Even if you share joint legal custody, it doesn’t always mean joint physical custody.
Do you want to be the primary residential parent? Building a strong case in court will help. Let’s discuss how.
Schedule your consultation by calling [Contact info].
Sincerely,
[Atty Name]
[Website]
Email #5: Providing Practical Advice for Immediate Value
Subject: What to do if you can’t stand communicating with the other parent
Hello [First Name],
Handling a difficult other parent can be like emotional medieval torture. But regardless of how tense the relationship is, it’s crucial to communicate amicably. Even one hostile text could sway a custody decision.
If you’re unsure how to handle a situation, let’s discuss a strategy. Schedule your consultation at [Contact info].
I’m here for you,
[Atty Name]
[Website]
Through Client Clerk’s automated email series, leads are gently encouraged to book consultations with personalized, timely messages that build trust and address concerns. Additionally, Client Clerk’s platform integrates seamlessly with your online calendar, making scheduling simple for prospective clients and ensuring you never miss a consultation.
With the combination of strategic email follow-ups and easy scheduling, you can focus on your clients while Client Clerk helps you build your business.
P.S. SMS follow-up options are also available to further increase engagement and response rates.
Request a demo now or talk to one of our legal marketing experts.
About Author
Jordan Berman, President of Legal Offers, LLC, and founder of Client Clerk, is a distinguished leader in legal marketing, recognized by INC. Magazine as the head of one of the fastest-growing legal marketing agencies in the country. With a steadfast commitment to honesty, transparency, and responsiveness, Jordan has propelled Legal Offers to national prominence. He has pioneered innovative automation solutions that have generated thousands of cases for law firms, demonstrating the practical impact of his expertise. Jordan is also an esteemed member of the American Bar Association, underscoring his dedication to the legal profession.